About MyLeaderBrand
MyLeaderBrand is a free, private collection of guided self-assessment tools for leaders who want to lead more consciously — understanding what drives them, what they stand for, and how they want to live.
The tools are organised into two complementary programmes. You can use them independently or work through both for a fuller picture.
Programme One
Understand how you lead, what drives your behaviour, and how others experience you.
Programme Two
Clarify what you stand for, where you are now, and where you want to focus your energy next.
The tools work independently, but there's a natural sequence if you're doing all four for the first time.
Your values are the foundation everything else sits on. Knowing what you stand for gives you a reference point for every other assessment. The elimination process also surfaces things about yourself that pure reflection often misses.
Once you know your values, look at the drivers operating beneath your behaviour. This is often the most revealing tool — particularly the shadow side, which helps explain gaps between your values and your actions.
With values and drivers as context, the brand assessment produces richer, more accurate results. You'll find your answers to the strength and impact questions feel more grounded.
End with the Wheel to take stock of where you are across all dimensions of life, and set concrete priorities. Works best when you already have some self-knowledge to bring to the reflection questions.
Is my data stored anywhere?
No. None of your answers are saved to any database. When you close the browser, everything is gone. The AI processing happens in real time and is not retained. See the Privacy Policy for full details.
How accurate are the results?
The tools use established frameworks — Kahler's TA Drivers, McClelland's motivational needs theory, and standard personal branding methodology. The AI analysis is thoughtful but not a substitute for working with a qualified coach. Use the results as a starting point for reflection, not as definitive conclusions.
Can I use these in a workshop or coaching session?
Yes — the tools work well as structured pre-work before a coaching conversation, or as in-session exercises. Each tool takes 8–12 minutes, which fits comfortably into a standard session. Results can be copied and shared for discussion.
How often should I redo the assessments?
The Wheel of Life is worth revisiting every 3–6 months as circumstances change. The other tools reflect deeper patterns that shift more slowly — annually, or after a significant life or career transition, is a natural time to revisit them.
Who built this?
MyLeaderBrand is an independent tool built for leaders, coaches, and anyone who wants to lead more consciously. It's free to use and requires no account or login.
Ready to start? The tools take 8–12 minutes each and work on any device.
See All Tools →